Under the motto “A Swabian Love Story”, LJUBAV and Hugo collaborated on an exclusive capsule collection hosted by Breuninger. The three brands also came together to host a special live event, providing more than 2,000 attendants with the opportunity of participating in activities that most of them were able to recall from their own childhoods. The collection itself centered around uniquely designed items that had not been part of LJUBAV’s product range before, including a suit, an inside-out sweater, and a balaclava.

Testimonal:

Felix Lobrecht, Comedian and Germany's most successful Podcaster.