LJUBAV collaborated with Instagram on an exclusive mini capsule collection created solely for friends and family of both brands. The project merged LJUBAV’s JOY logo with the iconic color palette of Instagram, creating a unified visual identity across all pieces. Every label was uniquely produced, emphasizing a handcrafted and highly limited approach.

The collection included a T shirt, a sweater, and a cap, each designed with subtle details inspired by digital culture, community storytelling, and modern creativity. Alongside the apparel, a specially designed custom box was created exclusively for the release, turning the entire drop into a collectible experience.

None of the items were made available for public purchase, making it a rare and private release reserved only for close friends, family, and selected collaborators.