In celebration of its sponsorship deal with TG Düsseldorf Basketball, Ljubav teamed up with K1X for a basketball-themed collection in late February, 2023. Being presented by members of TG Düsseldorf‘s first and second team, the collection included several sweatwear pieces as well as a full-on basketball uniform consisting of a pair of shorts and a reversible jersey. All footage promoting the campaign was shot during one of TG Düsseldorf’s league games at Ljubav Basketball Arena. In said game, TG Düsseldorf’s first team also debuted their official Ljubav-sponsored jerseys which were exclusively gifted to 200 members of the club’s first and second teams.